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YouTube is bringing back the Premium Lite rate - but not like this and not everywhere else

In September 2023, YouTube discontinued its Premium Lite subscription in the few countries where it was available. However, following a price hike for Premium, it appears to be making a comeback. With the YouTube Premium Lite subscription plan, users...

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YouTube users complain that the "skip ads" button has disappeared on mobile devices

It will now be significantly harder to hide ads on YouTube, as the skip button is not immediately noticeable. Starting last week, some users have noticed that the countdown timer for the "skip ad" button has disappeared from the desktop version of Yo...

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YouTube is testing server-side ad integration to better counter ad blockers

The developer of the SponsorBlock extension, designed to skip sponsored video segments, has stated that YouTube is experimenting with server-side ad integration. This should mean that now the ad is part of the video being streamed to your device, rat...

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YouTube immediately rewinds the video to the very end if the user has an ad blocker activated

It seems that YouTube continues to encourage users to disable ad blockers. The new restriction is quite strict - it does not allow users to watch videos at all if they have an ad blocker activated for YouTube. This week, many have noticed that YouTu...

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For YouTube Premium subscribers they are testing Jump ahead feature based on artificial intelligence - quick movement to interesting video fragments

In March, YouTube began testing a new feature called Jump ahead, and now it has become available to a wider range of users through the youtube.com/new section. It is available to Premium version service subscribers. Jump ahead is an artificial intel...

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