Zoom offers webinars to a million simultaneous participants for $100,000

The company Zoom has announced a major enhancement to its webinar platform, which now supports up to one million simultaneous participants.

The decision to increase the participant limit was made after political groups began actively using Zoom to raise funds for Vice President Kamala Harris's campaign. Some of these events attracted hundreds of thousands of participants.

Zoom has offered clients a variety of pricing plans for conducting large-scale events. Users can choose webinars with a maximum number of participants of 10, 50, 100, 250, 500,000, or 1 million. These packages are designed for one-time use and include support from Zoom's Event Services team.

Smith Hashim, Zoom's Chief Product Officer, commented:

“Now event organizers have the flexibility and power to host truly interactive events of unprecedented scale, as well as the ability to purchase large one-time webinars.”

Zoom envisions a future where such large-scale virtual events become commonplace in the corporate, entertainment, and public sectors. For instance, celebrities could leverage these features to host virtual meetings with fans and other events.

Holding such large events requires significant financial investment. Organizing a one-time webinar for one million participants will cost $100,000. In comparison, a webinar for 10,000 people will cost $9,000, which is nearly a dollar per participant.

The changes in the company's policy began after the organization Win with Black WomenWin With Black Women (WWBW) is a powerful coalition of African American women leaders in the United States, founded in 2020 to advocate for and protect the interests of Black women in politics, business, and society. held a Zoom meeting with more than 40,000 participants, raising $1.5 million for Harris's campaign. This was followed by even larger events: White Dudes for Harris (190,000 participants) and White Women for Harris (164,000 participants).