Advertising is the biggest source of revenue for Meta, so the company plans to make it even more intrusive on Instagram.
According to social media reports, Instagram users have noticed a new type of advertisement in the app, similar to YouTube, that cannot be skipped immediately - you have to watch a few seconds of the video before moving on to regular content.
Holy moly! Meta seemingly is now forcing us to watch ads in our feeds on Instagram!
The app legit stopped me from scrolling past this ad which is just a bonkers move to me. pic.twitter.com/740EXjGyl2
— Dan Levy ✡ דניאל לוי (@TheDanLevy) June 1, 2024
In a Reddit note, users clarified that clicking on the information icon next to the ad will display a message:
“You are watching an ad break. This is a new way to view ads on Instagram. Sometimes you may need to watch an ad before continuing viewing.”
In a comment on TechCrunch, a Meta representative noted that the company regularly "tests formats that can benefit advertisers" and will provide an update if these tests lead to "any official product changes."
However, Meta did not specify whether the tests are being conducted worldwide, and whether they specifically affect Reels and Stories.
It is worth reminding that earlier in Europe, Meta offered a paid subscription that allows users to get rid of a large amount of advertising on its platforms for a fee.
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