Apple has released a new iPhone commercial that resembles a mini horror film. The company targeted it at Android users to draw their attention to privacy issues.
In the video titled "Privacy on iPhone, Flock" set to the composition "Billathi Askara" by Björn Jason Lindh, people using smartphones similar to Android are shown. Cameras watch them, turning into mechanical birds flying around.
The atmosphere of the video resembles a horror film. Mechanical camera birds watch the owners of Android devices browsing webpages. Even in the office, users are not protected from these intrusive creatures - one of them crashes into a window.
These creatures occupy places where real birds usually sit: power lines, rooftops. Some of them resemble bats and hang upside down with glowing red eyes. They represent third-party trackers that monitor the actions of Android users on websites and apps, collecting data for personalized advertising.
Apple emphasizes that the App Tracking Transparency feature on the iPhone allows users to choose whether to allow tracking for each app separately. If an iPhone owner rejects tracking, trackers cannot access certain identifiers needed for this task.
In the climax of the video, a woman with an iPhone appears. When she clicks on the Safari icon, the mechanical camera birds explode. The same thing happens when other iPhone users open the browser. Apple's message is clear: if you don't want to be tracked while browsing websites, switch to an iPhone.
The commercial ends with the slogan: "Safari. A browser that's truly private".
Apple is not the only one concerned about user privacy. Engineers at the University of Michigan have developed a unique camera called PrivacyLens, which prevents the collection and distribution of private photos and videos from smart home devices and robotic vacuum cleaners. PrivacyLens combines a regular camera with a thermal imager to detect people by body temperature.
Meanwhile, in the United States, a woman is suing Microsoft and two major retailers of sex toys. She claims that websites are tracking users without their consent, despite promises not to do so.
Source: Phonearena
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