YouTube has commenced the development of new tools designed to protect artists and creators from unauthorized use of their appearance and voice.
The first tool, referred to by YouTube as the "synthetic singing identification technology," will enable artists and creators to automatically detect and manage content on the platform that mimics their voice using generative AI. This technology will become part of the Content ID system—YouTube's automated intellectual property protection system. The company plans to initiate pilot testing of this tool next year.
YouTube continues to fulfill its commitment made last November. At that time, the platform promised to enable music labels to remove AI-generated copies of artists' voices. The rapid development and availability of generative AI tools for music creation have raised concerns among artists regarding their use for plagiarism and copyright infringement. Earlier this year, over 200 artists, including Billie Eilish, Pearl Jam, and Katy Perry, in an open letter, described unauthorized AI-generated copying as an "attack on human creativity" and called for greater accountability in its development to safeguard artists' earnings.
In parallel, YouTube is developing a separate tool to detect deepfake faces of creators, actors, musicians, and athletes on the platform. This system is still in active development, and YouTube has not yet announced a timeline for its implementation.
YouTube is also committed to combating those who use the platform to create AI tools without permission.
"We have made it clear that unauthorized access to creators' content violates our Terms of Service," the platform stated.
Nonetheless, companies like OpenAI, Apple, Anthropic, Nvidia, Salesforce, and Runway AI have been training their AI systems on thousands of videos uploaded to YouTube. To protect against such activities, YouTube will block scrapers' access to the platform and invest in scraping detection systems
Scraping is an automated process of collecting data from websites or other digital sources..
Amjad Hanif, YouTube's Vice President of Product for Creators, stated:
"We believe that AI should enhance human creativity, not replace it. We are committed to working with our partners so that future advancements amplify their voices, and we will continue to develop protective mechanisms to address challenges and achieve common goals."
YouTube is also reporting on developing ways to give creators more choices regarding how third-party AI companies can use their content on the platform. More information on this will be released later this year.
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