Microsoft is launching Xbox Gaming on Amazon Fire TV and has released an advertisement demonstrating that you don't need an Xbox console to play Xbox games.
The availability of Xbox Gaming on Amazon Fire TV opens up new horizons for gamers. Now you can play directly from the app through cloud gaming. This expands the potential audience for Xbox games and Xbox Game Pass subscriptions. All you need is a compatible Fire TV stick, a Bluetooth controller, and an Xbox Game Pass Ultimate subscription.
Microsoft's advertisement has resonated with some Xbox fans. In a video reminiscent of the "Scream" movie series, a woman answers a call from a stranger. The dialogue revolves around the possibility of playing Xbox games without the console itself, initially surprising the heroine.
No console? Don't be scared.
Xbox Gaming is rolling out today with Amazon Fire TV, where you'll be able to play games directly from the Xbox app: https://t.co/42ztprdgGwpic.twitter.com/dwuJwWZYs0
— Xbox (@Xbox) July 8, 2024
Microsoft aims to dispel myths about the need for an expensive console to play Xbox. "No console? Don't be scared," the company says on Twitter. This is an appeal to those who thought they needed to spend hundreds of dollars on equipment to access the Xbox world.
Although Xbox leadership assures that consoles remain an important part of their business, sales of Xbox Series X and S models lag behind competitors such as PlayStation 5 and Nintendo Switch. Phil Spencer, head of Xbox, even admitted defeat in the "console wars." Nevertheless, Microsoft is not giving up. The company is preparing to release new models, the next generation console, and reportedly, a portable Xbox.
Source: IGN
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