Over the past 10-15 years, car manufacturers have implemented numerous new technologies and supportive features in their vehicles. These innovations aim to make the driver's life easier and ensure safer, more comfortable journeys. However, one must ask whether all of these features are genuinely necessary for drivers. According to a JD Power survey, the answer may be no.
Advanced in-car technologies are expected to address real issues, yet too many of them fail to do so. For instance, drivers generally appreciate advanced driver-assistance systems, known in the industry as ADAS; blind spot monitoring addresses a real concern. But how often is the automatic parking system actually used? The JD Power Tech Experience Survey revealed that systems that partially automate vehicle control, even the most sophisticated hands-free systems, are not regarded as highly useful by drivers.
Recently, manufacturers have started to increase the number of displays in cars. Along with the central infotainment screen, an additional display for the front passenger is being installed. The survey results indicate that many owners have a negative view of passenger screens, noting that "dealers struggle to teach new owners how to use the main infotainment screen, let alone the second one."
Other examples of new technologies that address non-existent problems include facial recognition, fingerprint scanners, and gesture control. These features tend to create inconveniences rather than solve issues. For example, during overly vigorous gesturing, a BMW driver with gesture recognition may inadvertently crank the audio system to full volume.
However, not every innovation has faced criticism. JD Power reports that AI-based features, such as smart climate control, have quickly become popular.
“A strong advanced technology strategy is crucial for all vehicle manufacturers, and many innovative technologies meet customer needs,” said Kathleen Rizk, Senior Director of Comparative Analysis of User Experience and Technology at JD Power. “At the same time, the current study clearly shows that owners find some technologies minimally useful and/or consistently annoying.”
The market research firm states that its tech review is designed to help automakers determine where to invest their R&D resources.
Source: arstechnica
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