BMW M Adaptive Suspension: fitted but not available at no extra cost

It was previously believed that the adaptive suspension in BMW cars (M Adaptive Suspension) was not a subscription-based option, unlike what the company attempted to implement with seat heating. However, in reality, it can be utilized on a subscription basis or obtained after the vehicle purchase.

As it turns out, M Adaptive Suspension, which BMW offers as an add-on, is actually available on the corresponding vehicles from the start. All the necessary equipment is already installed in the car. However, only those who pay extra for it can take advantage of this option.

The principle of additional paid options is not new to the automotive industry. Typically, such an option involves the installation of extra equipment. But in BMW's case, all necessary hardware is already installed, even in cars where the customer did not order adaptive suspension. Essentially, the cost of this equipment is already factored into the production cost. However, not all buyers can utilize it; only those willing to pay extra for access can do so.

This information came to light from a Reddit post stating that BMW Slovenia offers M Adaptive Suspension for €30 per month as a subscription. Subsequently, a BMW representative in North America confirmed that this option is factory-installed and can be activated later at the owner's discretion.

“The adaptive suspension is available in the Connected Drive store in the US, but a subscription is not 'necessary.' It is still available as a factory option, but it can be added to specific vehicles that originally did not include this feature through the store.”

In other words, if you buy a BMW where the M Adaptive Suspension option is available, it is already installed in your vehicle. However, it may not always be accessible. The cost of the equipment is already included in the vehicle's price. Activating the software option simply unlocks the adaptive suspension for your use. Therefore, with a one-time payment of $500 for continuous use of the adaptive suspension, the vehicle owner is essentially paying for something they technically already possess.

Source: motor1