Adobe is working on a generative artificial intelligence model for video editing, which will complement the Firefly family. This model will add new tools to the Premiere Pro video editing platform.
These new Firefly tools will allow Premiere Pro users to create videos and add or remove objects using text prompts (similar to the Generative Fill feature in Photoshop) and extend the duration of video clips.
Unlike many previous Adobe announcements related to Firefly, this time the release date has not been set, not even for the beta version. It is only known that the new video creation tools are expected to be released "this year." At the same time, Adobe has already demonstrated what its video model is capable of by showing an early video demo.
The company is considering integrating Premiere Pro with AI models from third-party developers. This is currently in the "early research" stage of how it might look "in the future." According to Adobe, the idea is to provide Premiere Pro users with more options, allowing them to use models such as Pika to enhance shots, or Sora or Runway AI to create B-roll for their projects. Adobe also states that its content metadata tags can be applied to these created clips to identify which AI models were used in their creation.
At the same time, Adobe's main advantage over competitors is creating its own Firefly models within its software ecosystem, which are already widely used by creative professionals. Integrating third-party AI models will expand the availability of tools for creative professionals who would otherwise not transition to a separate specialized program.
Source: The Verge
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