Samsung is set to play a significant role in the opening ceremony of the 2024 Olympics. To do this, the company has placed over 200 Galaxy S24 Ultra smartphones. The Summer Olympics 2024 will start in Paris on July 26 along the Seine river. During the opening, 85 boats with 10,500 athletes will sail along the Seine, and Samsung will broadcast the event using phones.
Samsung reports that Galaxy S24 Ultra will also be placed on the bow and stern of each sports boat from different countries. Phones costing around $1300 each will broadcast the passage of athletes along the Seine from different angles.
France's largest telecommunications company Orange (formerly France Telecom) will ensure the smooth transmission for Samsung. Over a dozen additional 5G antennas will be installed in Paris to ensure the stability of the filming by each Galaxy S24 Ultra. Additional preparations will include counteraction to possible winds and heat.
Samsung's flagships support image optical stabilization capabilities, which will be useful when shooting on rocking boats. This is a kind of test for the Galaxy S24 Ultra in extreme conditions. The results can be seen on television or in an online broadcast of the event. Samsung is no stranger to unconventional advertising campaigns. In March, several Galaxy S24 Ultra phones photographed the Earth from the stratosphere.
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