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LinkedIn is testing content creation and follower recruitment with AI

LinkedIn is testing content creation and follower recruitment with AI
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LinkedIn Social Network has launched testing of LinkedIn Premium Company Page subscription, which for $99 will offer AI for text writing and tools to increase the number of subscribers.

The subscription is designed for small and medium businesses.

LinledIn started posting information about the new functionality about a week ago.

So, the monthly subscription will cost $99.99, yearly - $839.88.

Thus, for a hundred bucks, users get:

  • custom call-to-action buttons (CTA);
  • ability to see who visited the page (unless they have changed their privacy settings). Then these people can be invited to follow the page, regardless of their level of contact;
  • AI assistant to improve messages.

It is worth noting that premium services are quite a big business for the company.

LinkedIn also has:

  • Premium Career - for job seekers;
  • Premium Business for business analytics;
  • Sales Navigator for sales departments;
  • Recruiter level for talent search and recruitment;
  • LinkedIn Learning for professional development.

In March, the company announced that in 2023 the number of Premium user subscriptions increased by 25% compared to the same period last year - to $1.7 billion. In total, the company earned $15 billion this year, of which $7 billion comes from the recruiting business.

It is worth noting, it was recently announced that LinkedIn plans to add TikTok-style videos to its platform.

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